What is Your Vel

Author

Author

Kishore Katariya

Instrument of the Divine | Creator of "108 MAHAVEL"

Kishore Katariya, born in 1975, grew up in Triplicane and was educated at Hindu Senior Secondary School. Raised in a Jain community, his early life was anchored in discipline, mental clarity, and inner balance—values that later defined his character and leadership.

Gifted with numbers, Kishore consistently topped Accounts and pursued a Bachelor of Commerce. But employment was never his destination. From the outset, he was driven by one belief: to build, not to follow.

Business shaped his upbringing. With deep roots in finance and pawn broking, and a father running a modest jewelry setup, Kishore learned early the realities of enterprise—risk, responsibility, and resilience. (from 6th std)

After graduation, he chose independence over inheritance. At the peak of the BSE boom, he entered the share market, secured a sub-broking license, and founded Apple Stocks. The rise was swift—until the Harshad Mehta crisis changed everything. Markets collapsed overnight. Investors lost lakhs in days. Though his earnings were limited, the emotional weight was immense. That phase delivered a defining lesson: when trust collapses, numbers are meaningless. With clarity and courage, Kishore exited the stock market.

He returned to what had shaped him quietly since childhood—gold jewelry.

That vision would redefine everything that followed.

As a schoolboy, he spent evenings in his father's shop, observing customers—their hesitation, judgment, and reliance on trust. Those lessons became instinct. When planning his first store, Triplicane seemed natural, but its market favored low-cost jewelry. Kishore's vision was uncompromising: purity, transparency, and absolute honesty. For him, 22K gold meant exactly that—no dilution, no exception. He chose Adyar, a market that valued integrity as much as design. The first store opened modestly—200 pieces, a small space, and a firm belief. Trust became the foundation. Within five years, the business proved its strength.

In 2005, he purchased the building. Between 2010 and 2013, the store transformed into a modern, multi-floor destination with dedicated sections for gold, silver, and bridal jewelry. (Hallmarking BIS Marking – 2005 need to check first person to apply and get the license for the same – Quality and trust international standards) As his son joined the business, systems strengthened and expansion followed. In 2021, Kishore made a decisive leap—scaling the company into a corporate, world-class jewelry enterprise. A larger flagship was created with VIP rooms, professional service teams, division-wise floors, CRM systems, in-house purchasing, hallmarking, and rigorous quality control.

The pandemic slowed momentum—but not vision. From 2022, growth accelerated. By 2023, the brand built strong digital presence on YouTube and Instagram, serving customers across India and global markets including Malaysia, Singapore, Canada, the UK, and the USA. Secure logistics enabled worldwide shipping. Between 2023 and 2025, turnover grew six to seven times, alongside the launch of multiple new product lines. Yet for Kishore, scale was never the destination. Success had to carry purpose. At this peak, he set his sights higher—to create a legacy piece that unites faith, craftsmanship, and meaning.

The Purpose of 108 MAHAVEL

I humbly present this sacred work, “108 MAHAVEL”, to the world as part of a divine calling and a historic spiritual creation — the world's first-ever formation of 108 Divine Murugan Vel in Gold and Silver.

This book is not born out of personal ambition, skill, or intellect. I clearly affirm that I am not the creator; I am only an instrument. The true creator is the Divine Force, which manifested this vision in my mind and guided every step of its realization.

Human life on Earth constantly seeks balance between divine energy and worldly responsibility. This book is dedicated to bridging the gap between the Divine Force and human existence.

Each individual walks a unique path — student, professional, leader, entrepreneur, artisan, healer, or seeker. For every such path, a specific Vel exists.

What This Book Contains

This book compiles 108 distinct Divine Murugan Vels, crafted in sacred Gold and Silver. Each Vel is explained with its description, divine purpose, life or professional alignment, and a dedicated mantra to chant.

This enables every reader to identify the Vel meant for their life journey and spiritual requirement.

A Gift to the Universe

This work transcends religion, language, and boundaries. It is offered to the universe for the benefit of all beings seeking strength, clarity, protection, wisdom, and divine connection. If even one life is uplifted through this book, the divine purpose is fulfilled. With gratitude to Lord Murugan and the Universal Divine Force.

– Kishore Katariya

Instrument of the Divine | Creator of "108 MAHAVEL"